Davidoff emerges cooler than ever in a new campaign.

Coty Inc. has partnered with the National Geographic Society, naming Davidoff Cool Water as a partner in the Pristine Seas Expeditions program, which seeks to protect some of the last unspoiled spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands in the Pacific Ocean. Actor Paul Walker is the new face of the cool blue fragrance.